Saturday, October 15, 2011

Big Love



I’m A Mormon


I am a little concerned about something. Despite my wife and I watching less television, we noticed something of late that is really odd. I am curious if this is going on in the rest of the country or if this is a regional thing.

Now I am not trying to bash religion in this post. I have stated before that we all have the right to believe and worship however and whoever we want. But there has been an ad campaign smothering the airwaves where we live (American Southwest) that I find disturbing for its political undertones.

“I’m A Mormon” commercials have been popping up during Primetime here for the past three weeks. They are so slick and well done, that at first I didn’t really understand what they were.

They are comprised of two back-to-back 30 seconds spots, showing a run of the mill average guy, housewife, artist or teacher talking about their life, and gosh darn it they seem awfully happy and normal in a real neighbourly sort of way. Then at the end of each spot comes the tag line, “I’m [insert name here] and I’m a Mormon”.

I don’t ever recall seeing religious organizations ‘advertise’ for worshipers, but in effect, that is what this church is doing.

Alright, so be it. Lawyers didn’t use to advertise, but their law firms are plastered on the sides of buses in our town now. Doctors never used to advertise, but they have billboards touting their surgical prowess all over the place as well.

So it sort of makes sense for cash-strapped tax-free organizations to seek out and recruit more followers willing to tithe 10% of their income. Hey, if it floats your boat and makes you feel good, become a Mormon.

Only, we are entering the political campaign season and the leading Republican front runner is a …………….Mormon. Hmmmmmmm.

Is it just me, or are the lines of segregation between church and state becoming a little blurry these days?