Monday, March 17, 2008

Foundations Of Our Dysfunctionality



Grape - NUTS

Once in a while I visit a website called Plan59. It is a blog that displays advertising imagery from the 1930s through the 1970s. Pretty weird stuff sometimes. (click on the title if you want to stroll through it)

The site shows a society focused on image and wanton consumerism where the sky was the limit. It also shows the beginnings of our downfall. Every once in a while I find an image posted there that really hits home.

Such as the one above, of a mother and daughter in matching outfits from a Post Grape-Nuts ad published in 1958. The message being, that eating Grape-Nuts helps mother AND her daughter loose weight, so that they can both have 15 inch waists.

Now I know where our fascination with liposuction, botox injections and breast augmentation all started. It has been with us for generations. I wonder if Post every did a study on how many anorexic women they created by hocking Post Grape-Nuts with this theme.